Why buy local?

Why on Earth not? When you buy fish that is caught responsibly off the California coast, you are supporting your local economy. At present, fishermen must compete with imported seafood that may not have been caught or farmed according to federal health or food safety regulations. When you buy California or US-caught, you are also reducing our food system's massive carbon footprint!  

Support your neighborhood fishermen by visiting these ports, fish markets and seafood vendors, and when eating out, be sure to ask your server where the fish comes from! Even if they don't have the answer, it will inspire them to inquire up the food chain...


Monterey County


Moss Landing Harbor 881 Sandholdt Road, Moss Landing CA 95039 (831) 633-2461

Monterey Harbor 250 Figueroa St, Monterey CA 93040 (831) 646-3950

Bay Fresh Seafood 7662 Sandholt Rd, Moss Landing, CA 95039 - (831) 633-5160

The Wharf Marketplace, 290 Figueroa Street, Monterey. "The Bounty of  the County."  The Wharf Marketplace is Monterey County's fresh food destination featuring locally produced provisions at their seasonal best - The Bounty of the County. Inspired by San Francisco's Ferry Plaza and Seattle's Pike Place Market, The Wharf Marketplace features local produce, cheese, wine, flowers, seafood, bakery items, and a grab-and-go cafĂ©.

Old Monterey Marketplace  Weekly Farmer's Market. Alvarado Street/Downtown Monterey, Tuesdays @3p.m.

Local Catch Monterey Bay  Local Catch is a CSA-style cooperative through which seafood lovers purchase shares of fresh, local sustainable catches. Become a member and pick up your share at eight different delivery hubs. Call (831) 345-5153 for details.

Robbie's Ocean Fresh Seafood, Municipal Wharf No. 2, Monterey, CA 93940. Call (831) 649-2484.

Monterey Fish Company, Inc., Municipal Wharf No. 2, Monterey, CA 93940. Call (831) 375-3511.

Sea Harvest Fish Markets & Restaurants, Serving Fresh, Locally Caught Seafood.  Opened by local fishermen in 1982, the goal was to bring the freshest local and imported seafood to the market for the best price in a convenient location. Thanks to loyal customers, the Sea Harvest Fish Markets and Restaurants have grown into three, family-owned locations, with one in Moss Landing, one in Monterey, and one at the Crossroads in Carmel. Availability is, and always will be, subject to the luck of the fishermen and the whim of the sea! 

Monterey: 598 Foam Street, Monterey, CA 93940. Call (831) 646-0547 

Carmel: 100A Crossroads Blvd., Carmel, CA 93923. Call (831) 626-3626

Moss Landing: 2420 Highway One, Moss Landing, CA 95039. Call (831) 728-8686.


Liberty Fish Company, 43 Fishermen's Wharf, Monterey, CA 93940. Call (831) 375-5468.

Santa Cruz County

Santa Cruz Harbor  135 5th Ave, Santa Cruz CA (831)475-6161

SCH Fish - Call Raina for availability & delivery: (831) 252-1776

H&H Fresh Fish - Available at Farmer's Markets and starting February 2012 Community Supported Seafood (CSS) weekly subscription program (831-461-1576)

Far West Marine - at Santa Cruz Harbor (below Johnny's Harborside)

Fish Lady - 2510 Main St Soquel, CA- (831) 475-6044

Dave's Gourmet Albacore Outlet - 310 Coral St Santa Cruz, CA- 1-888-454-8862(TUNA)

Stagnaro Bros Seafood - Outer End Santa Cruz- (831) 423-2180

Bill the Oyster Man - 1011 Lewis Circle Santa Cruz, CA- (831) 476-4187 

Sandabs Fish Market - 11 Camp Evers Lane Scotts Valley, CA


Half Moon Bay Area

or Map

Pillar Point Harbor One Johnson Pier, Half Moon Bay CA 94010

Pillar Point Fish Hotline (for off-the-boat sales) - (650) 726-4382 #3

Princeton Seafood Co - 9 Johnson Pier- (650) 726-2722

Half Moon Bay Fish Market - 99 San Mateo Rd- (650) 726-2561

Blue Ocean Smokehouse - 205 Yale Ave- (650) 215-3474

Creekside Smokehouse - 280 Ave Alhambra El Granada, CA- (650) 712-TUNA

Morning Star Fisheries - Pillar Point Harbor- (650) 728-3729

Crabs Ahoy - Pillar Point Harbor- (408) 489-4808

Fish Market - 4210 Cabrillo Hwy N- (650) 712-1731

Sea Ryder Fish Company - Pillar Point Harbor- (831) 359-2699

Exclusive Fresh - 165 Airport St- (650) 728-7321

San Luis Obispo County

or Map

Morro Bay Harbor  1275 Embarcadero, Morro Bay CA 93442 (805) 772-6254

Port San Luis  Avila Pier  San Luis Obispo, CA 93405 (805) 595-5400

SLO Fresh Catch - Community Supported Fishery, (805) 481-5827

Olde Port Fisheries - Avila Beach/Port San Luis

Pierside Seafood - Avila Beach/Port San Luis

Tognazzini's Dockside Restaurant - Morro Bay

Dutchman's Seafood House - Morro Bay

Diane and Wayne Moody's EatAlbacore.com - Morro Bay

Giovanni's Fish Market - Morro Bay

The Galley Seafood Grill & Bar - Morro Bay